The Mark I Ford Escort was introduced in Ireland and the United Kingdom at the end of 1967, making its show debut at the Brussels Motor Show in January 1968. It replaced the successful, long-running Anglia. The Escort was also presented in Europe as the first passenger car to be developed by the merged Ford of Europe (the Transit van having been the first product of this collaboration). Escort production commenced at the Halewood plant in England during the closing months of 1967, and for left hand drive markets during September 1968 at the Ford plant in Genk. Initially the continental Escorts differed slightly under the skin from the UK built ones. The front suspension and steering gear were configured differently and the brakes were fitted with dual hydraulic circuits; also the wheels fitted on the Genk-built Escorts had wider rims. At the beginning of 1970, continental European production transferred to a new plant on the edge of Saarlouis, West Germany.

The Escort was a commercial success in several parts of Western Europe, but nowhere more so than in the UK, where the national bestseller of the 1960s, BMC's Austin/Morris 1100 was beginning to show its age, while Ford's own Cortina had grown, both in dimensions and in price, beyond the market niche at which it had originally been pitched. It competed with the Vauxhall Viva, and from early 1970 the Rootes Group's Hillman Avenger.